© 2020 Nite Moves Publications Ltd.

KEY RESEARCH FACTS

Canadians Welcome Direct Mail

 

  • 95% of Canadians usually read their mail the same day it arrives: 68% read it
    as soon as it's received, while another 27% review it later on that same day.

 

Source: Consumer Attitudes to Direct Mail and Traditional Media, May 2010, CP 09-210.

Direct Mail in the Mailbox Lets Your Advertising Message
Stand-Out from the Crowd

 

  • Everyday Canadians are bombarded with advertising messages, billboards, newspaper ads, TV commercials and emails. Direct Mail is delivered to the mailbox - a far less crowded environment, allowing your message to get the attention it deserves.

 

Source: Usage and Effectiveness of Print Advertising, September 2009, CP 08-229.

Direct Mail is Effective

 

  • When you send Direct Mail to your customers, they are more likely to read your message and respond.

  • 91% of Canadians are likely to open an item that comes in the mail if it looks official or important, 90% if they recognize the sender and 89% if it looks interesting or intriguing.

  • 84% of the Addressed print advertising pieces Canadians receive and 67% of the Unaddressed print advertising pieces they receive are actioned (ie. read, saved it for later, will shop, purchase or do something else)!

 

Source: Usage and Effectiveness of Print Advertising, September 2009, CP 08-229.

Direct Mail is a Valuable Tool for Businesses

 

  • 89% of Canadian companies agree that Mail is a great way to communicate with them.

  • 81% of Direct Mail users agree that Mail is a great way to communicate with their existing customers.

 

Source: CP Consumer Survey, November 2010, CP 10-300

All Industry Segments are Using Direct Mail for Both Acquisition and Retention!

 

  • 97% Use unaddressed direct mail for acquisition

  • 83% Use unaddressed direct mail for exisitng customers.

 

Source: Business Attitudes Towards Direct Marketing, February 2008, CP 07-25

Coupon Readership by INCOME
< $20,000
$20,000 to $24,999
$25,000 to $34,999
$35,000 to $49,999
$50,000 to $74,999
$75,000 +
 
$75K
$50K to $75K
The average household income of Direct Mail readers is above the national average.
The average age of Direct Mail Readers is
43 years of age.
Ages 12 to 17
Ages 18 to 24
Ages 25 to 34
Ages 35 to 49
Ages 50 to 64
Ages 65 +
 
Coupon Readership by
AGE
Ages 35 to 49